Built around sweet mini-dresses covered in florals, soft details, frills, light material, and softly colored hues, Kling’s Summer 2010 Collection is only made more appealing and inviting by the gorgeous styling of the campaign.
Each year, as the seasons progress, I eagerly anticipate the release of the following season’s collections. But I must admit, although I love the accessories, layers and details that come with the fall and winter collections, a little part of me always wishes summer could last longer. Kling’s Summer 2010 lookbook is exactly why. It’s the feeling of summer that the collection’s photography captures so perfectly, and that I love. The rays of sunlight, the hammocks for lazy days, laying in the sun, and little boat rides, are ideally accompanied by Django Reinhardt’s St. Louis Blues playing in the background of their website.
While their pieces are very playful, affordable, and very summery, what I love the most about Madrid fashion brand, Kling might just be their positive philosophy of finding ‘your own star’. The brand encourages and motivates women to follow what they truly believe in to be happy. Do you feel as refreshed as I do looking at Kling’s latest lookbook?